Cash Generator Franchise

Cash Generator appoints McCann Manchester to optimise search

28th July 2010

"I was impressed by McCann Manchester’s search experience and social media expertise" - Stuart Owens, Cash Generator

Bolton-based Cash Generator has appointed McCann Manchester to handle its comprehensive search brief, as the high street discount retailer develops its website and online offering.

Tasked with optimising search for both consumers looking for products and potential franchisees looking for business opportunities, McCann Manchester will report directly to Stuart Owens, director of digital marketing for Cash Generator.

McCann Manchester won the account following a competitive five way pitch and will be responsible for tripling traffic to Cash Generator’s retail site, spearheading a search campaign combined with social media.

Stuart says: “I was impressed by McCann Manchester’s search experience and social media expertise and look forward to working with them to successfully develop Cash Generator’s website and online offering.

“With ambitious objectives for the Cash Generator site, I am confident that the appointment of McCann Manchester will ensure we deliver these, further enhancing the brand and our products online.”

Commenting on the appointment, Sharon Palmer, head of media for McCann Manchester, said: “As an agency we demonstrated how we could deliver against Cash Generator’s search objectives as well as highlighting how we could leverage social media and other areas to further enhance search. This integrated approach to search coupled with the expertise to deliver in areas such as social media is creating a real and measurable point of difference for a growing number of our clients.”

McCann Manchester’s appointment by Cash Generator is the latest in a series of major search assignments for the agency, which has a fast growing team in this area that is already working with clients including Wickes, IHG and Clarks.

Established in 1994, Cash Generator is the UK’s leading buy, sell and loan store offering a top quality selection of pre-owned and brand new for sale as well as instant cash for goods and a host of highly competitive financial services.

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Further Information

Franchise Information

BFA Membership Status
Full

UK Years Established
17 years

Current UK Coverage
80%

Franchisee Support Staff
35

Personal Investment Req.
£70,000 approx

Total Startup Cost
£230,000 approx

Shop-based business location

Business to consumer services

Franchisee employs and manages staff

Latest Case Study

13th June 2011
CASH GENERATOR FIRST CHOICE FOR FRANCHISEES

Latest News

7th September 2011
CASH GENERATOR’S IMPRESSIVE YEAR SHOWS NO SIGNS OF SLOWING