Dream Doors Franchise

Dream Doors Winners in FMAs for Fourth Year Running

27th March 2012

Shortlisted a record 18 times in the last six years, double-winners in 2009 and 2010 and winners again last year, Dream Doors has made the Franchise Marketing Awards its own.

The kitchen facelift franchise has continued its winning streak by walking away with this year's trophy for 'Best Overall Marketing Campaign'. Beating international superbrands and respected UK franchises alike to the award, Dream Doors managing director Troy Tappenden was in a jubilant mood.

“We've been shortlisted every year since the awards began and this trophy makes it six awards from 18 finals,” he said. “We've continued our one-in-three strike rate!”

He adds: “This is just reward for the efforts everyone involved with Dream Doors puts into promoting this brand. We've never worked so hard, or put so much investment back into helping franchisees grow their businesses. Marketing is just one of a number of areas in which we've increased support, but it's an important one. If we couldn't help franchisees generate enquiries, all the support that goes on in the background would be academic.” The award-winning campaign focused on a VAT-free offer for customers and appeared across a variety of media channels including television and the national press. The judges were particularly impressed by how consistent the brand was in its message and its identity – especially with 45 franchisees promoting the campaign in their own areas with centrally produced marketing and point of sale materials.

Importantly, the decision to run with a 'Pay No VAT' offer was a resounding success for the 13-year-old retailer. Dream Doors had its most successful period during the campaign run, with three individual million pound months and like-for-like network growth of more than 10 percent. A stand out moment was when Dream Doors Oxford franchisees, Mike & Elaine Hurley, who pushed the VAT-free offer heavily in September 2011 with a time-restricted call to action, sold £187,000 in that month and £69,000 in a single day! That period also coincided with Dream Doors advertising nationally in the Daily Mail and on ITV3.

Dream Doors was a runner up in both 'Best Website' and 'Best Online Marketing Campaign' categories this year, a result of its online marketing activities that saw network sales from website enquires grow from £300,000 per annum to more than £1.3million.

Dream Doors' most improved franchisee of 2011, Ivor McKeown from Dream Doors Bath, attributes his performance last year to the brand's increased online activities. “The investment in digital marketing over the past 18 months has had a dramatic effect on my business.” he said. “It has at least trebled the number of enquiries we get each month.”

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Dream Doors Franchise News

Dream Doors are finalists in the bfa Franchisor of the Year Awards
3rd May 2013
Dream Doors, the kitchen facelift business, is amongst six brands that have been shortlisted for the bfa Franchisor of the Year Awards and...

Dream Doors shortlisted for three Franchise Marketing Awards
28th March 2013
Dream Doors, has reached the finals in three of this year's Franchise Marketing Awards for the seventh year running

Four Awards In One Night For Elaine and Mike Hurley Dream Doors Oxford
3rd December 2012
Elaine and Mike Hurley Dream Doors Oxford won an unprecedented four awards at the Dream Doors Annual Conference

Digital Marketing Drives Customers To Dream Doors Showrooms
20th November 2012
Online investment increases Dream Doors franchisees' sales by 50%

500th Customer Review For Dream Doors Showroom
29th October 2012
Dream Doors Dorchester gets 96% positive feedback from customer testimonials on the consumer monitoring website Checkatrade.com

Dream Doors Celebrates A Decade In Franchising
22nd October 2012
Discover the story behind the UK's largest kitchen facelift retailer and how Dream Doors is celebrating a decade in franchising

HALF-YEAR SALES UP BY OVER 50 PERCENT
24th August 2012
10 Dream Doors Franchisees Top Quarter-of-a-Million Pounds

Dream Doors Increases Sales by 95 Percent
23rd February 2012
Kitchen facelift franchise Dream Doors posted record sales of £1.3 million in January, an increase of 95 percent on the £632,000 achieved...

Further Information

Franchise Information

BFA Membership Status
Full

UK Years Established
13 years

Current UK Coverage
40%

Franchisee Support Staff
10

Personal Investment Req.
£30,000 approx

Total Startup Cost
£75,000 approx

'Territory management' business location

Business to consumer services

Franchisee employs and manages staff

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Latest Case Study

21st January 2013
Dream Doors Opens its first New Showroom of 2013

Latest News

3rd May 2013
Dream Doors are finalists in the bfa Franchisor of the Year Awards