Dream Doors Franchise

FRANCHISE FEE INCREASE OFFERS BETTER VALUE FOR NEW FRANCHISEES

14th July 2009

"It’s important to remember that you get what you pay for, and to get the best, sometimes you need to pay a little more" Troy Tappenden, Dream Doors Founder

In a determined move, and opposing the traditional trends of recessionary times, the UK’s leading kitchen facelift franchise, Dream Doors, has chosen to increase its franchise fee by £4,000. In contrast to businesses that ‘reduce to produce’, the directors at Dream Doors feel the most effective way to see the downturn through is to continue proactive marketing on behalf of their franchisees, giving them even more start-up support.

Says Dream Doors kitchen facelift franchise founder, Troy Tappenden: "We’re giving our franchisees much more than ever before - and the new price reflects that. It’s important to remember that you get what you pay for, and to get the best, sometimes you need to pay a little more. Dream Doors are full members of the bfa, we won Brand Builder of the Year and, more recently, two franchise marketing awards. Rather than cut back on the services we offer in terms of advertising, head office support, training and brand development, we have chosen to put a price on the franchise that reflects our status in the industry."

It has been noted through previous economic downturns that business owners who invest and innovate – who spot opportunity rather than adversity and trade with confidence, not diffidence – are the ones that survive and prosper. Those businesses can then go on to take market share from their competitors when the good times return.

Adds Tappenden: "Reducing your fees might get the phone ringing in the short- term but what happens when the new price becomes the norm? Do you then give it away for free? We’re in business for the long-term, and while times have been challenging for everyone lately, I refuse to lower my expectations for the Dream Doors kitchen facelift franchise and will continue to support our franchisees fully. I believe it is the training and marketing that has got us to where we are today. If the price has to go up and our recruitment slows down, so be it. But at least the franchisees we do have will get the tools they need to trade successfully."

Having recently opened their 30th showroom, Dream Doors’ expansion has put some added pressure on head office to ensure all franchisees operate with the same level of customer care that has been the benchmark of the company’s first decade in business.

Says Dream Doors operations director and BFA Regional Chair, Kelly Chambers: "What excites me most about this is knowing how far we’ve come in the last three years. The investment that has been put back into the business has been staggering, often to the detriment of our bottom line. We still don’t make any money from our franchise fee, but we just about cover our costs and can continue to offer the same level of service our franchisees, and customers, have come to expect."

To find out more about starting your own Dream Doors Franchise, click on the 'Request Information' button below.

• Request Further Information

Dream Doors Franchise News

£745,000 FROM A SINGLE SHOWROOM SECURES TOP PRIZE AT ANNUAL AWARDS
16th December 2011
Dream Doors Conference Celebrates Another Year of Record Growth

SALES OF £187,000 IN A SINGLE MONTH FOR OXFORD-BASED DREAM DOORS FRANCHISEES
16th October 2011
Kitchen Facelift Franchise Bucks Trend With 20 Percent Growth

DREAM DOORS ON ITV DURING SEPTEMBER
7th September 2011
New TV Advertising Campaign Set to Boost Sales for Franchisees! This week, Dream Doors – with 40 franchised outlets, the UK's...

DREAM DOORS FRANCHISE OPENS NEW SHOWROOM IN SURREY
25th August 2011
Horley Mayor Welcomes Innovative New Home Improvement Business to the Town

“We couldn't have asked for a better launch to the business. Everything has worked out exactly how we wanted.”
18th July 2011
SALES OF £175,000 IN FIRST FIVE MONTHS FOR DORSET BASED DREAM DOORS FRANCHISEES

The Million Pound Month
22nd May 2011
DREAM DOORS POSTS RECORD FIRST QUARTER SALES

Six Award Ceremonies - Fifteen Nominations - Five Trophies
6th April 2011
DREAM DOORS WINS AGAIN IN FRANCHISE MARKETING AWARDS

Dream Doors Shortlisted in Franchise Marketing Awards for Sixth Year Running
9th March 2011
Dream Doors has again reached the finals of the Franchise Marketing Awards (FMAs), this year making the shortlist for 'Best Website' and...

Further Information

Franchise Information

BFA Membership Status
Award Winner

UK Years Established
12 years

Current UK Coverage
40%

Franchisee Support Staff
10

Personal Investment Req.
£30,000

Total Startup Cost
£75,000 approx

'Territory management' business location

Business to consumer services

Franchisee employs and manages staff

Why Choose Us?

What Our Franchisees Say

Latest Case Study

17th November 2010
Dream Doors Franchisee - Darren Senior

Latest News

16th December 2011
£745,000 FROM A SINGLE SHOWROOM SECURES TOP PRIZE AT ANNUAL AWARDS