Dream Doors Franchise

Gerald Ratner Makes Guest Appearance at Dream Doors Conference

19th December 2017

Gerald Ratner made a guest appearance at the Dream Doors 2017 Conference.
Gerald Ratner Makes Guest Appearance at Dream Doors Conference

The Dream Doors Annual Conference has featured some stellar guest speakers over the years, including Falklands veteran Simon Weston CBE and Olympic Gold Medallist Sally Gunnel, OBE. But this year’s keynote speaker was someone rather more infamous, with Gerald Ratner taking to the stage to deliver a cautionary message on how not to run a successful business!

Many will remember special guest Gerald Ratner from his unfortunate PR blunder in which he named and shamed his very own products, referring to one item in particular as “total crap”. Gerald was the prestigious owner of multiple jewellery businesses and in one fell swoop lost millions, as well as his position within the company. This mistake has gone down in UK history, birthing the phrase “doing a Ratner” for when anyone in business makes a public gaffe.

And while Ratner was arguably a leftfield choice to motivate a room full of business owners, there was still a positive message to take from the experience. Gerald has managed to build himself back up from a negative experience that would finish off most ordinary people – he owed the bank £1Billion at one time – and turn his life and career around again. His story shows that mistakes can be rectified, even brand-killing ones like his.

The Conference itself was a smooth, informative and celebratory affair with a focus on the customer journey. Existing franchisees shared their experiences, as did members of staff, the head office team and Sandler Training franchisee, Berkeley Harris.

Troy Tappenden, MD of Dream Doors also took to the stage, delivering his vision for the business heading into 2018:
"The Dream Doors Annual Conference is always improving with more content and entertainment for our franchisees. With 2017 being the best year for the business so far, it’s only fitting that this year’s conference was also the best it had ever been! Gerald Ratner and Berkeley Harris gave great business insight, while keeping the mood light-hearted and entertaining. The evening was also fantastic with franchisee awards presented in a real atmosphere of celebration. Everyone was having a sensational evening and with over half a million-pound dedicated to Google, Bing and PPC going into 2018, were hoping for an even better conference next year!"

Dream Doors - Conference
Dream Doors primarily deals with replacement kitchen doors. By simply replacing kitchen doors and worktops they give customers the look of a brand-new kitchen for a fraction of the price. This business model has proven to be incredibly lucrative, with network sales close to £40Million. Dream Doors has reached many significant milestones this year too, including completing its 60,000th kitchen makeover and reaching almost 80 local showrooms nationwide.

If you are interested in becoming a franchisee with Dream Doors just click below to request your FREE franchise information pack

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Dream Doors Franchise News

Dream Doors Announces Discovery Day in Leeds
12th January 2018
Dream Doors, the kitchen facelift giant, targets eight new franchisees in Yorkshire.

Dream Doors Appoints New Managing Director
10th January 2018
Dream Doors has named Philip Carr as its new Managing Director.

Unprecedented Event as Dream Doors Opens 10 Showrooms!
24th November 2017
Dream Doors announces an unprecedented 10 showroom openings within the first quarter of 2018.

Dream Doors Franchisee Hits £1 Million Mark by End of Third Quarter!
27th October 2017
Clive and Angela, owners of Dream Doors Poole, have yet again reached the coveted £1m turnover milestone.

Dream Doors Announces Best Online Marketing Campaign Award
20th October 2017
Kitchen industry leader, Dream Doors, announces Best Online Marketing Campaign award win.

Dream Doors Introduces Brand New Marketing Strategy
6th October 2017
Dream Doors’ new national advertising campaign starts in the press in October.

Dream Doors Announces Lucrative Franchise Resale Opportunities
29th September 2017
Dream Doors has begun looking for individuals, or couples, interested in taking over lucrative franchise resale opportunities.

Dream Doors Completes 60,000th Kitchen Makeover!
22nd September 2017
Dream Doors has just completed its 60,000th kitchen makeover.

Dream Doors Franchise

Further Information

Franchise Information

BFA Membership Status
Full
UK Years Established
18 years
Current UK Coverage
63%
Franchisee Support Staff
18
Personal Investment Req.
£14,975
Total Startup Cost
£29,950
Territory-based business location Territory-based business location
Business to consumer services Business to consumer services
Franchisee employs and manages staff Franchisee employs and manages staff

Why Choose Us?

The kitchen industry is booming and, as an alternative to standard kitchen companies, Dream Doors offer our customers a solution that saves time, money and hassle

What Our Franchisees Say

If you want to work for yourself and have more flexibility, I would recommend a Dream Doors franchise. Also it’s good to know that you can run your own business, but still have the back up of a national company.

Sam Clemitson

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